As an official sponsor of the FIFA World Cup 2026™, we took over the first commercial break of the Brazilian National Team’s official squad announcement to deliver a special message to fans.

Right after the players selected to represent Brazil were revealed, Vini Jr. announced the final name on the list: #TheFansWhoNeverAbandon.

Inspired by Rexona’s brand promise, “It won't let you down,” the campaign celebrates the fans who stand by the team through every moment. The ones who keep believing after years of waiting, keep singing when their voices give out, and never stop supporting the team, no matter the outcome.