Suzano Always On
With the goal of strengthening the visual and editorial consistency of Suzano’s Always On content, we developed an AON brand guide that formalizes the elements already used on social media and proposes new visual solutions aligned with the brand's identity.
The focus of the project was to organize and standardize the tone and visual language of the posts, ensuring that each piece respects the brand universe while optimizing performance across digital channels — especially on Instagram.
The material was structured into chapters, covering topics such as: Logo and Tagline, Color Palette, Typography, Visual Elements, Photography Guidelines, Editorial Tone, Collaborative Content, Digital Best Practices andVisual References.
In addition to the guide, I was also responsible for creating Suzano’s Always On content throughout 2024 — designing pieces that translate topics like sustainability, innovation, culture, and social impact in a light, accessible, and visually coherent way with the brand's positioning.
Art Direction: Tayna Sousa and Maysa Marin
Always On 2024
