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Suzano Always On
With the goal of strengthening the visual
and editorial consistency of Suzano’s Always On content, we developed a comprehensive brand guide that formalizes existing social media elements while introducing newvisual solutions aligned with the brand’s identity.
The project focused on organizing and standardizing the visual language and tone of voice across all content, ensuring that every piece remained consistent with
the brand universe while optimizing performance across digital channels, especially Instagram.
The guide was structured into dedicated chapters covering key topics such as Logo
& Tagline, Color Palette, Typography, Visual Elements, Photography Guidelines, Editorial Tone of Voice, Collaborative Content, Digital Best Practices, and Visual References.
In addition to developing the guide, I was also responsible for creating Suzano’s Always On content throughout 2024, designing assets that translated themes such as sustainability, innovation, culture, and social impact into engaging, accessible, and visually cohesive communications aligned with the brand’s positioning.
Always On 2024
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