BIC Soleil Escape
Launch

To celebrate Women's Month, BIC transformed São Paulo’s metro system into an interactive

spa experience, promoting the launch of the

new BIC Soleil Escape razor.

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Featuring a scented handle, the razor turns

a daily skincare routine into a more relaxing

and enjoyable experience. The activation was designed to immerse consumers in the product’s key benefit, creating a memorable brand interaction in a high-traffic environment.​