To showcase the benefits of the BIC Flex 3 Hybrid Sensitive, we developed a custom key visual and campaign assets that highlight its main features — like its gentle contact with the skin and ergonomic design. The goal was to communicate performance and technology in a simple, straightforward, and visually appealing way, tailored for the male audience.

Art Direction and KV: Tayna Sousa
Copywriting: Vinicius Lima
Motion Design: Julia Okanoi