To introduce the new EZ Reach lighter to the Brazilian audience designed, specifically to keep fingers away from the flame,we created a digital campaign focused on highlighting the product’s versatility in a simple
and visual way. In addition to the digital work, we also developed
a special OOH clock ad to celebrate the anniversary of the city
of São Paulo: a custom-made cupcake with the EZ Reach lighting
the candle, reinforcing the product’s practicality and safety.

Art Direction: Tayna Sousa
Copywriting: Vinicius Lima
Production: Bizsys
Strategy & Planning: Beatriz Atihe