BIC EzReach Launch

To introduce the new EZ Reach lighter to the Brazilian market

a product specifically designed to keep fingers away from the flame, we created a digital campaign focused on showcasing

its versatility in a simple and visually engaging way.

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In addition to the digital campaign, we developed a special OOH clock ad to celebrate the anniversary of the city of São Paulo.

 

The piece featured a custom-made cupcake with the EZ Reach lighter illuminating the candle, reinforcing the product’s practicality, convenience, and safety.​