To introduce the new EZ Reach lighter to

the Brazilian market a product specifically designed to keep fingers away from the flame,

we created a digital campaign focused on showcasing its versatility in a simple

and visually engaging way.

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In addition to the digital campaign,

we developed a special OOH clock ad

to celebrate the anniversary of the city

of São Paulo.

 

The piece featured a custom-made cupcake

with the EZ Reach lighter illuminating

the candle, reinforcing the product’s

practicality, convenience, and safety.​