In collaboration with Bayer, we developed
a landing page designed to bring together clear, reliable, and accessible information about
the different types of IUDs.

The goal was to create a safe and informative digital spacewhere women could explore their options and feelmore confidentwhen talking
to their healthcare providers.

With a strong focus on UX and a welcoming tone of voice,the project aimed to simplify complex information and make
it more approachable for the audience.

Key Visual: Priscylla Barros
Art Direction & UX: Tayna Sousa
Copywriting: Letícia Santos